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New lounch AmazonBasics 109cm (43 inches) Fire TV Edition 4K Ultra HD Smart LED TV AB43U20PS (Black).

Spectacular Specification, Build Quality, and Performance Good budget 4K TV. 

What's not to love about this all-new 55 inch Amazon Fire TV. I bought the 50 inch TV for INR 29,999, putting my experience out there if anyone is considering to buy this TV.
Surprisingly Amazon CC is also not able to do anything. Their vendors are not doing anything. It has been going round and round in CC for days; zilch actual progress.
Talking about picture quality itself, it's not like I compared this TV side-by-side with other TVs, neither am I a TV buff who has closely
 observed picture quality of TVs from Samsung, Sony, LG a lot. But as a casual TV user, when I played some high quality 4K videos, I was quite impressed with the picture quality of this TV, and honestly don't need anything more than this. Add to it the fact that it costs 35k, and you'll find its a steal!
- I found the speaker output to be loud enough. Of course, you can't expect an audio quality equivalent to a sound bar, but for normal day to use, the speakers are enough.

The whole experience from delivery to commissioning was completely seamless; the packaging is strong and very sturdy, using a lot of bio-degradable materials; the unboxing was a delight, and fixing the (included) wall mount was a piece of cake.


Now comes the Amazon Magic! Switch on the TV, and it already knew me, and my Amazon Prime Account. After a brief online security check, all my content and apps automatically appeared on-screen, and setup was done!


I'm using a JBL soundbar with sub-woofer which are connected to my 55 inch Amazon Fire TV using an optical cable (not supplied), and by simply changing settings on the TV my audio system automatically switches on and off with the TV, and the supplied TV Remote has volume controls for my cinema sound. The sound reproduction is First Class. I can't comment on the built-in TV Speakers, because I haven't used them.

There are lots of presets for the screen, including Natural, Cinema, Gaming, etc., and you can also set a customised screen to your own liking. The picture quality is excellent, every bit as good as my other TV from a famous brand that costs 4X the price of my 55 inch Amazon Fire TV. I'm impressed!


I'm only using HDMI1 because all my content is streamed and I have been using an Amazon Firestick, and Google Chromecast. The Chromecast is plugged into HDMI1, and the TV automatically switches to it when you want to use it. However, I don't think I'll be using the Chromecast much, because Fire TV is so good, and has an amazing remote control.

I'm also using a 2TB External hard drive plugged into the fast USB. Playing movies, even in HD, is a perfect experience with no lag or juddering.

Access to the sockets on the wall-mounted TV is OK if you have small arms, and although I'm only using HDMI1, Optical Audio Out and one USB, there is plenty of connectivity for other equipment.


This version of FireTV only allows Alexa to speak 2 languages, viz. English (Indian), or Hindi.

My Amazon Firestick, Echo Show 8, Echo Show 5, Echo, and Echo Dot all have settings for English UK, Aus, USA, etc, Spanish, French, German, and many other languages. I really would like to use Alexa on my 55 inch Amazon Fire TV in my native language - it makes it easier for Alexa to understand me, and easier for me to understand Alexa.

Features & details

  • Resolution: 4K Ultra HD (3840 x 2160) | Refresh Rate: 60 hertz | 178° wide viewing angle
  • Connectivity: 3 HDMI 2.0 ports to connect set top box, Blu Ray players, gaming console | 1 USB 3.0 and 1 USB 2.0 ports to connect hard drives and other USB devices | IR Port to control connected devices like Soundbars, Receivers and Set top boxes
  • Sound output: Inbuilt 20 Watts Powerful Speakers | Dolby Atmos
  • Smart TV Features: Fire TV OS | Built in Alexa and Alexa voice controls | DTH Set-Top Box Integration to switch between DTH TV Channels and OTT apps from home screen | Supported Apps: Prime Video | Netflix | Disney + Hotstar | YouTube | Apple TV | 5000+ apps from Fire OS Store | Display Mirroring | 1.95GHz Quad core processor | 1.5GB RAM/DDR
  • Display: A+ Grade LED panel | Dolby vision | HDR 10 + HLG | Amlogic 9th Generation Imaging Engine | Ultra bright screen | Advance picture processing | Anti-aliasing | Dynamic contrast | Dynamic backlight
  • Warranty Information: 1 Year Comprehensive Warranty; additional 1 year Warranty on panel
  • Installation/Wall mounting/demo will be arranged by Amazon Home Services. For warranty and device related issues, go to Your Orders on or Amazon shopping app > Locate your TV order > Select ‘Get Product Support’ and schedule a service. For any other information, please contact Amazon customer support
  • Easy returns: This product is eligible for replacement within 10 days of delivery in case of any product defects, damage or features not matching the description provided
  • Made in India.


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